The Psychology of Colours

Careful selection of colours towards the designing of client website solutions can have a powerful effect on the desired outcomes for the site. Whether the goal is to instil trust, or illicit an emotional response – colours can have the subliminal ability to influence decision making in website visitors.

… if you don’t believe me, take a moment to consider why most fast food chains heavily rely on the colour RED in the promotion of their food and branding 😉

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